D&AD

Samsung’s objective was to appeal to the so-called YouTube generation with an entertaining film, created for the launch of the G800 mobile phone, that would showcase the G800’s 5 mega-pixel camera with unique 3x inner optical zoom. Over four days, 1,622 photos were taken to create a stop-animation film of a stickman and stickwoman, which were drawn directly onto the skin of the main characters’ bodies in order to illustrate the story of how they met. With over nine million viewings, the film has achieved widespread viral success. It was selected to feature on the UK and global YouTube homepage, was awarded 31 YouTube honours and has been ‘favourited’ 17,444 times.