This execution was developed to raise awareness of the housing crisis currently gripping the UK, and explain Shelter’s unique positioning as a support to the many thousands of households affected. The fragility of a house of cards is used in this work to explain the complexity of different housing issues. Such are the UK's housing problems that this creative idea can be used to explain the truth about repossessions or temporary and social housing, as well as Shelter’s call for the basic human right to have a place to call home.
Morning / Daytime / Evening -
Poster Advertising / Poster Advertising Campaigns
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Art Director
Richard Brim
Jay Hunt -
Copywriter
Daniel Fisher
Peter Gosselin -
Photography
Blinkk -
Typographer
Lance Crozier -
Retoucher
Saddington Baynes -
Advertising Agency
Leo Burnett -
Planner
Gary Simmons -
Account Handler
Gary Simmons -
Executive Creative Director
Jonathan Burley -
Acting Head of Brand & Marketing
Rachel Murphy -
Image Manipulator
Saddington Baynes -
Print Producer
Simon Keyworth -
Client
Shelter -
Brand
The Housing and Homelessness Charity
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