We used a genuine long distance couple for this campaign. They ran a 1,000km marathon, and images of the two were broadcasted live on the internet for a whole month. The couple were allowed to keep in contact only through blog, TV phone and SMS messages. Thus all correspondence between the couple was displayed to the public on the internet. This also provided users with a simulation of a long distance relationship. The men's site and the women's site were created separately; on the day of completion, the two sites come together as one. And that was when the name of the client and the product was revealed.
LOVE DISTANCE -
Websites / Microsites
-
Creative Director
Naoki Ito -
Technical Director
Qanta Shimizu -
Flash Programmer
Hiroki Hara
Hiroaki Kitamura
Yukihiro Sasae
Kenichi Takahashi -
Designer
Atsushi Fujimaki
Saiko Kamikanda
Shigeki Yuriko Yamane
Takeshi Yoshimori -
Art Director
Naoki Ito -
Copywriter
Naoki Ito -
Sound Designer
Takahisa Mitsumori -
System Engineer
Jun Kuriyama
Takuho Yoshizu -
Device Producer
Katsuhiko Harada
Hiroyuki Hori
Masanori Mori
Seiichi Saito -
Advertising Agency
GT Tokyo -
Producer
Masaki Endo
Atsuki Yukawa -
Production Manager
Tetsuji Isayama
Akane Miyaki
Masanori Mori
Shuta Shimmyo -
Director
Kan Eguchi -
Lighting Director
Kimitaka Kajihara -
Editor
Keisuke Ohta -
Cameraman
Naoki Goya
Hidenori Kogo
Takahiro Konomi
Kinya Tsukamoto -
Photographer
Kenshu Shintsubo -
Video Engineer
Hiroyuki Watanabe
Eitaro Yamamoto -
Music Composer
Ryuichi Sakamoto -
Retoucher
Teruyo Murayama -
Mixer
Kazune Masutomi -
Planner
Masaki Endo
Naoki Ito
Qanta Shimizu
Atsuki Yukawa -
PR Executive
Yoshitada Hirobe
Ryota Sugawara
Koji Tanaka
Koji Torigata -
Client
Sagami Rubber Industries -
Brand
Sagami Original 0.02
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