The Superfad creative team employed much close scrutiny of inflated rubbers, and careful study of animals 'at it', during extremely thorough pre-production. We quickly figured out that timing was everything. Giving each little joke time to breathe (and squeak) was essential to the humour. We played with this early on with a rough 2D animatic. From there the 3D department, compositor and sound designers took the production quality to a whole new level, adding little jokes along the way. Originally commissioned for the US market, the campaign quickly went global, earning the Durex brand and its safe sex message over three million hits within two weeks of its release.
Get It On! -
Viral / Animation
-
Animator
Dave Thomlison -
Director of Animation
Mike Wharton -
Direction
Superfad -
Art Director
Andrew Stubbs Johnston -
Design
Superfad -
Creative Director
Rob Rugan -
Group Creative Director
Fernando Lecca -
Associate Creative Director
Jerry Williams -
Chief Creative Officer
Eddie Synder -
Producer
Mike Tockman -
Executive Producer
Geraint Owen -
Production Company
Superfad -
Advertising Agency
Fitzgerald & Company -
Senior Sound Designer
Joe Mendelson -
Sound Designer
Joel Raabe -
Modelling
Domel Libid -
Compositor
Adrian Winter -
Chief Broadcast Officer
Christine Sigety -
Client
Durex
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