Elderly Jewish voters are a crucial voting block in Florida. In 2008, this group was beginning to lean towards John McCain. We targeted this group in a way they couldn't refuse: by encouraging their pro-Obama grandchildren to visit and talk to them about Obama. We spread the word with a viral video featuring comedienne Sarah Silverman and a website that united, educated and inspired a younger generation to do their part. Millions viewed the video, 26,000 members united online and thousands of media outlets covered The Great Schlep. It was the first time in twelve years a democratic nominee won Florida.
The Great Schlep -
Viral / Writing
-
Copywriter
Isaac Silverglate -
Writer
Sarah Silverman
Dan Sterling -
Director
Wayne McClammy -
Art Director
Jeff Anderson -
Interactive Designer
Kenny Kim -
Creative Director of Digital Media
Scott Witt -
Executive Creative Director
Ted Royer -
Creative Chairman
David Droga -
Executive Producer
Heidi Herzon -
Production Company
Black Gold Films -
Advertising Agency
Droga5 -
Digital Agency
Liberty Concepts -
Agency Producer
Craig Batzofin -
Editor
Josh Reynolds -
Director of Photography
Rhet Bear -
Music Composer
Adam Berry -
Head of Integrated Production
Sally-Ann Dale -
Client
Jewish Council of Education & Research -
Brand
The Great Schlep
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