archive

register

Anyone can register to comment and save entries to your library.

D&AD Members and press only can also download the work once registered.

 

Click here to register

Awards 2009

True Evidence of War -
Poster Advertising / Poster Advertising Campaigns

  • Art Director
    Attila Kiraly
  • Copywriter
    Björn Persson
    Mikael Ström
  • Creative Director
    Björn Ståhl
  • Advertising Agency
    Ogilvy Stockholm
  • Account Handler
    Kristiina Mullersdorf
  • Brand Manager
    Bonian Golmohammadi
  • Marketing Manager
    Maria Andersson
  • Client
    United Nations Sweden
  • Brand
    United Nations
Nomination
Description

The war in Georgia drew great attention. But owing to the sensitive political situation that dominated the media, most people didn’t even know about the horrific civilian suffering taking place. Our assignment was to make people aware of the dreadful circumstances and raise donations for the refugees.To gain full insight, we travelled to Georgia shortly after the war and collected personal belongings we found abandoned amongst the rubble. To find what we were looking for we visited bombed-out villages, military hospitals and private homes, and relatives of civilian victims. These pieces of physical evidence, accompanied by their stories, were placed into ten billboards, demonstrating that the war may have ended but the suffering had only just begun.

Comments

Please login or register to comment

There are currently no comments for this entry.