Competing in and being a part of the most prestigious and competitive Nike League is the dream of every aspiring young basketballer. It is also an opportunity for the teens to show off their skills. So we took the spirit of competition and literally translated it into posters. Images of the top ten players with their individual skill were used as printing templates. The players were invited to our silkscreen workshop to print their image on top of each other. They handmade 350 posters. The posters became the battlefield; the random cross-printing, the battles. More importantly, the process conveyed our message.
Paper Battlefield Campaign -
Poster Advertising / Poster Advertising Campaigns
-
Art Director
Chris Fong
Nicky Sun
Cherry Yiu -
Copywriter
Terry Tsang
Wong Wai -
Photographer
U Hei Shing -
Creative Director
Chris Fong
Nick Lim
Terry Tsang
Spencer Wong -
Designer
Chris Fong
Nicky Sun
Cherry Yiu -
Advertising Agency
McCann Worldgroup (Hong Kong) -
Account Handler
Calton Chu
Yen Lee
Penelope Yau -
Brand Manager
Mandy Liu
Jacqueline Tse -
Marketing Manager
Amy Wu -
Client
Nike Hong Kong -
Brand
Nike
Please login or register to comment