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Awards 2009

Paper Battlefield Campaign -
Poster Advertising / Poster Advertising Campaigns

  • Art Director
    Chris Fong
    Nicky Sun
    Cherry Yiu
  • Copywriter
    Terry Tsang
    Wong Wai
  • Photographer
    U Hei Shing
  • Creative Director
    Chris Fong
    Nick Lim
    Terry Tsang
    Spencer Wong
  • Designer
    Chris Fong
    Nicky Sun
    Cherry Yiu
  • Advertising Agency
    McCann Worldgroup (Hong Kong)
  • Account Handler
    Calton Chu
    Yen Lee
    Penelope Yau
  • Brand Manager
    Mandy Liu
    Jacqueline Tse
  • Marketing Manager
    Amy Wu
  • Client
    Nike Hong Kong
  • Brand
    Nike
Nomination
Description

Competing in and being a part of the most prestigious and competitive Nike League is the dream of every aspiring young basketballer. It is also an opportunity for the teens to show off their skills. So we took the spirit of competition and literally translated it into posters. Images of the top ten players with their individual skill were used as printing templates. The players were invited to our silkscreen workshop to print their image on top of each other. They handmade 350 posters. The posters became the battlefield; the random cross-printing, the battles. More importantly, the process conveyed our message.

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