D&AD

Soso is a brand of high quality salts, which come from a salt mine located in a natural reserve in the south of Spain. The client was looking for a distinguishing container that could be used both to store salts and as a salt cellar. An egg is the perfect container, as its own shell is the packaging, so it was decided that an egg shape would be reproduced. The project and the brand were named Soso, which means 'lacking salt' or 'short of salt' in Spanish.