We have too many Facebook friends. Too many childhood buddies-ex-lovers and random co-workers, and we never want to delete any of them. Whopper Sacrifice gave people an excuse to clean up their friend list. All you had to do was answer this question: what do you love more, your friends or the Whopper? And people had no trouble answering it. Only four days after the launch, tens of thousands of people had been sacrificed, and the number was growing quickly. The faster the sacrifice spread, the more it proved that people love their favourite burger, the Whopper, more than their friends.
Whopper Sacrifice -
Online Advertising / Digital Innovations
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Creative Director
James Dawson-Hollis
Bill Wright -
Co-Executive Creative Director
Andrew Keller
Rob Reilly -
Interactive Executive Creative Director
Jeff Benjamin -
Associate Creative Director
Nuno Ferreira
Neil Heymann -
Interactive Design Director
Pelun Chen -
Technical Director
Scott Prindle -
Associate Technical Director
Mat Ranauro -
Technical Lead
Oscar Llarena -
Interactive Designer
John Whitmore -
Interaction Designer
Nathan Reuss
Jordan Clayton-Hall -
Director of Integrated Production
David Rolfe -
Flash Designer
Andrew Kennedy -
Programmer
Robert Christ
Jimmy Pino -
Interactive Art Director
Saman Rahmanian -
Interactive Copywriter
Joel Kaplan -
Interaction Director
Matt Walsh -
Integrated Producer
Rob Allen -
Junior Integrated Producer
Amanda Schultz -
Executive Integrated Producer
Robert Valdes -
Integrated Head of Interactive Production
Winston Binch -
Developing
Refresh Partners
Ascent Marketing -
Advertising Agency
Crispin Porter + Bogusky -
Quality Assurance
James Lukensow
Stewart Warner -
Client
Burger King
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