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Awards 2009

UN Voices Project -
Mobile Marketing / Mobile Marketing

  • Creative Director
    Dave Bowman
    David Nobay
  • Digital Creative Director
    Brian Merrifield
  • Executive Creative Director
    Steve Back
  • Technical Direction
    Dialect
    Hyperfactory
    Mobot
  • Mobile Developer
    Shaun O'Connor
  • Art Director
    Vince Lagana
  • Copywriter
    Steve Jackson
  • Mobile Designer
    Christina Lock
  • Director
    Ralph Van Dijk
  • Photography
    Tim Gibbs
    Petrina Hicks
    Sean Izzard
    David Knight
    Scott Newett
    Daniel Smith
  • Sound Engineering
    Sandcastle Studios
  • Advertising Agency
    Saatchi & Saatchi Australia
  • Project Manager
    Paul Worboys
  • Agency Producer
    Kate Whitfield
  • Account Handler
    James Tracy Inglis
  • Brand Manager
    Julia Dean
  • Marketing Manager
    Abdullah Mbamba
  • Client
    United Nations
Yellow Pencil Winner
Description

The UN Voices project was created to give everyone a voice. Really give them a voice. By using revolutionary mobile technology we made posters and press ads talk for the very first time. How it works: After taking a mobile phone photo of the featured person’s mouth, you send it to the number shown as a text message. Almost instantly your mobile will ring and you’ll hear their story in a brief pre-recorded message. You are then directed to unvoices.org.au where you can hear other stories or add your own.

Comments

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it is great!

posted by Social Markting on 13 March 2010 at 11:46