Mekanism recently joined forces with Saatchi & Saatchi Los Angeles and Toyota for the innovative, elaborate and multi-platform 'Your Other You' project. The campaign uses web, print, viral and mobile media to play a week-long practical joke on a friend of the user.
Your Other You -
Integrated / Integrated
-
Art Director
Josh Gilman
Dino Spadavecchia -
Copywriter
Rick Utzinger -
Writer
Andre Ricciardi -
Creative Director
Greg Wells
Alex Flint -
Executive Creative Director
Harvey Marco -
Director
Tommy Means -
Producer
Stef Smith -
Senior Producer
Rich Bendetti -
Interactive Producer
Sarah Milos -
Production Company
Mekanism -
Advertising Agency
Saatchi & Saatchi Los Angeles -
Editor
Lasse Jarvi -
Director of Photography
Richard Henkels -
Director of Photography
Malcolm Murray -
Production Supervisor
Vieve Haag -
Director of Broadcast Production
Damian Stevens -
Product Information
Louis Minette -
Business Affairs
Suki Frigard -
Interactive Account Supervisor
Andrew Corpman -
National Account Supervisor
Erica Baker -
Client
Toyota -
Brand
Matrix
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