D&AD

‘Beat IV: The Rime of the Ancient Mariner' is a fully illustrated edition of Samuel Taylor Coleridge’s epic poem published by the Heart Agency to showcase the work of their roster of illustrators. Pentagram based their design concept around the idea that Heart wanted to produce a contemporary rendition of a classic, creating a design inspired by the graphic language of old books. Heart’s edition of Coleridge’s supernatural tale spans 82 pages, with each of Heart’s 36 illustrators producing a double-page spread to accompany sections of the text. The illustrators were provided with classically inspired page layouts involving empty picture frames to incorporate into their artwork. The dust jacket has the appearance of an old book that has been defaced by Jimmy Turrell, the cover artist.