archive

register

Anyone can register to comment and save entries to your library.

D&AD Members and press only can also download the work once registered.

 

Click here to register

Awards 2009

UK Definitive Circulating Coinage - New Reverse Designs -
Graphic Design / Applied Print Graphics

  • Designer
    Matt Dent
  • Sculptor
    John Bergdhal
  • Production
    The Royal Mint
  • Client
    The Royal Mint
  • Brand
    UK Definitive Circulating Coinage
Black Pencil Winner
Description

A public competition was launched by The Royal Mint in August 2005, to find new reverse designs for UK circulating coins from the penny to the fifty pence, replacing the current set which have been in circulation for almost 40 years. My approach to the challenge was to use a single image, the shield of the Royal Coat of Arms, spread over the six coins, inviting people to assemble the design for themselves - an unprecedented approach to coinage.
The coins illustrate how the separate elements of the Royal Arms come together and how different countries make up the UK. The pound coin was later introduced to act as the solution to the puzzle: the jigsaw box's lid.

Comments

Please login or register to comment

Great! When can we start to use this?

posted by Shen Zhang on 21 July 2009 at 04:15

Nice design. But I find two problems: 1. The small text is hard to read for people over 50 (without reading aids) and those with decreased vision. The addition of a Numerical value would make the coins easier to distinguish, particularly when there is no logical sequence in size that reflects the value of the coin. This would be of help for people who are not familiar with the currency and/or the language, making the design more "inclusive" and universal. After all, the value is what matters. 2. The five pence coin in the centre ended up with little "breathing space."

posted by Rene Gonzales on 23 March 2010 at 16:44