This redesigned packaging system returns simplicity and clarity to the Coca-Cola brand. Our design renews a spirit and aesthetic that celebrates Coke’s core elements: the Spencerian script, dynamic ribbon device, and contour bottle shape. It also emphasises the positive and authentic qualities that make Coke a great brand. The new design expressed Coke’s bygone imagery with a contemporary look.
Coca-Cola Identity / Coca-Cola Classic Can / Coca-Cola Ident -
Graphic Design / Integrated Graphics
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Designer
Chris Garvey
Josh Michels
Jonathan Warner
Rebecca Williams -
Design Director
Sarah Moffat -
Creative Director
Bruce Duckworth
David Turner -
Design Company
Turner Duckworth: London and San Francisco -
Senior Account Director
Jessica Rogers -
Client
The Coca-Cola Company -
Brand
Coca-Cola
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