The Absolut Disco packaging was the foundation of Absolut’s global winter campaign 2007/08. It has been used in approximately 75 countries in all continents, including the UK, Germany, China, the US and Sweden. When the vodka is consumed and the bottle inside is removed, you can hang the packaging from the ceiling and it glitters like a real mirrorball. The packaging was produced in three different sizes, creating different sized mirrorballs.
Absolut Disco -
Packaging Design / Packaging
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Designer
Magnus Petermann -
Design Director
Marten Knutsson -
Art Director
Fredrik Lindquist -
Copywriter
Clara Mattsson
Kalle Wahlstrom -
Creative Director
Marten Knutsson -
Illustrator
Gabriella Agner -
Photographer
Jens Mortensen -
Industrial Designer
Magnus Petermann -
Design Studio
Family Business -
Account Handler
Frederika Curry Ohlson -
Brand Manager
Christian Westerberg -
Marketing Manager
Cecilia Falk -
Client
V&S Absolut Spirits -
Brand
Absolut Vodka
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