The challenge with Get in There was to encourage boys who flirt online to get in there and talk to real girls, where the Lynx product can play a role. With this in mind, a series of six mobile applications were created: the first two were sonic tools aimed at a girl’s laughter spot. First, Lynx FX, the soundtrack to your night out, is an application that can help you break the ice without having to utter a cheesy one-liner. It offers a smorgasbord of witty and impromptu sound effects. Second, Fit Girl Finder, sat-nav for your love life. This is an application that allows the unsuspecting female to think you’ve got some powerful chemistry. A honey radar and heart beat monitor rolled into one.
Lynx 'Get in There' Mobile Tools -
Mobile Marketing / Mobile Marketing
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Creative Director
Rosie Arnold -
Mobile Developer
Peter Sells -
Art Director
Hugo Bierschenk
Andy Clough
Richard McGrann
Dean Woodhouse -
Mobile Copywriter
Hugo Bierschenk
Andy Clough
Richard McGrann
Dean Woodhouse -
Mobile Designer
Rich Kennedy -
Advertising Agency
Bartle Bogle Hegarty London -
Mobile Production Company
Golden Gekko -
Project Manager
Philip Dabrowski -
Planning Director
Jonathan Bottomley -
Engagement Planning Director
Jason Gonsalves -
Engagement Planner
Jerome Courtial -
Account Handler
Kristin Goto
Rick Hirst
Richard Lawson -
Media Planning Agency
Mindshare Interaction -
Brand Manager
Jon McCarthy -
Brand Director
Tamara Rogers -
Client
Unilever -
Brand
Lynx
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