With an excited client (Motorola), celebrated footballer David Beckham and Chinese pop star Jay Chow, travellers were able to say good-bye to loved ones, broadcasting pictures and messages on big screens at Hong Kong International Airport, and receiving personal messages and exclusive mobile content from the stars. With tens of thousands of mobile interactions between the consumers, David Beckham and Jay Chow, the videos made their way all over the world, from phone to phone. Huge buzz was generated in the regional press, and word of mouth saw people going all the way to the airport just to say good-bye.
Say Goodbye -
Mobile Marketing / Mobile Marketing
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Executive Creative Director
Nils Andersson -
Creative Director
Jason Aspes -
Technical Director
Adam Dunne
Srinivasa Rao Munagala -
Senior Art Director
Shannon Tham -
Art Director
Nils Andersson
Bo Deng -
Mobile Designer
Sunil Mahender -
Advertising Agency
Ogilvy Hong Kong -
Mobile Marketing Agency
The Hyperfactory -
Project Manager
Calum Handley -
Account Handler
Samantha Chow
Karen Lee -
Regional Account Director
Howard Hunt
Patsy Lo -
Regional Business Director
Keith Capella
Geoffrey Handley -
Client
Motorola -
Brand
Motorola
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