D&AD

We were commissioned by 42 Below Vodka to create branding and packaging for their new bottled water, 420 Spring Water, aimed at the bar and club market. Our intention was to achieve a design that echoed the simplicity of water but simultaneously carried a uniqueness that distinguished it from other bottled waters on the market. Using the by-line “volcanic spring water”, we drew inspiration from the iconic lava lamp for the bottle shape and chose a green tint to mimic the look of glass, providing a differentiator from the blue colour commonly used for bottled water.